It is pretty simple to be honest, we are three mates trying to answer one question?

Why are board shorts still so average?

If you really think about it, the typical boardshort is good for one thing and one thing only, being in the water. Which hey, thats a positive at least. But what about the fact that 90% of the time you're wearing boardshorts you're not in the water. 

You're on the way to the beach, grabbing lunch, in the car, tanning, playing beach cricket, anything really. You could be grabbing a beer. And in any of these scenarios, that typical boardshort is no good. 

It is so obviously a boardshort. It has that thing fabric, the thick drawstring, the overly surfy design and has NO POCKETS! The amount of times that we have almost dropped our phones from attempting to find the non-existent side boardshort pocket. 

So we started Berties.

November 2023 to be exact, we thought why not give it a crack ourselves. And we have been on a journey to the perfect pair of boardies ever since, as well as having the opportunity to do the things we love, make some cool content, pursure our dream and do it with eachother. So you could say that we are pretty stoked. 

The result is a board short that works from the beach to the bar. No clinging when wet. No tacky drawstring No changing before you head out. And plenty of pockets with some nice designs (if we say so ourselves). Put them on in the morning and forget about them until you take them off at night.

We're Will, Ben, and Jono. Based in Melbourne, building this from scratch. Will handles operations and the factory. Ben designs every print and pattern. Jono runs content and makes sure you actually hear about us.

We're not trying to be the next big surf brand. We're trying to make the best board shorts in the world. That's it.

WHO'S BERTIE?

veryone knows a Bertie.

He's 25, lives in a share house up the Northern Rivers, the kind of place with a couple of boards in the hallway and an outdoor couch that's seen more big nights than the local has. He works with his hands - a bit of carpentry, fixing dings down at the shaping bay, mucking around in a mate's ceramics studio.

He's never once told you where he sees himself in five years, because it genuinely hasn't crossed his mind to worry about it. He's the funniest bloke in the group chat, and he's also the one everyone rings when their own life falls over, which is funny when you think about it, because his is held together with good instincts and a roll of tape.

Bertie is our filter. Every decision we make runs through one question: would Bertie wear this? Would Bertie be here? Would Bertie approve?

If the answer's no, it's wrong.

WHAT WE BELIEVE

Craft over shortcuts. If it's worth making, it's worth making properly. We'd rather get one product right than rush ten to market.

Beach to bar. Your shorts should work as hard as you do. Morning surf, afternoon beers, dinner with mates. One pair, no compromises.

No try-hards. We don't do flashy logos, influencer gimmicks, or manufactured hype. We make good stuff and let it speak.